We are providing this toolkit to help you plan successful cleanup event. Should you have any questions about planning your event, please contact one of your company’s Social Purpose Champions and be sure to follow local/state COVID-19 guidelines and restrictions.
Please note these ideas and tips can be applied to those who are planning group clean ups (safely socially distanced, of course), or individuals who wish to do clean ups on their own.
This is the easiest type of clean up to execute. All that’s needed are supplies from the list below. This is a great way to give back to your local community and create an environment for your neighbors to enjoy.
If you choose to clean up a public park or office complex please be sure to contact park officials or the property manager to find out if any permits or special permissions are required.
Create an Event Plan which includes:
Date and if you are not planning to go rain-or-shine, a possible rain date
Meeting location with access to restrooms for volunteers and parking information
Post event to your company’s event calendar
Number of volunteers needed and initiatives to recruit them
List of supplies you will need for your specific cleanup
List of required permits or licenses (if any) needed and timeline for acquiring them
Schedule of events for the day of your community cleanup
Communication to colleagues with event details at least 3 weeks out
Reminder communication one week out
Establish volunteer check-in area (best to have another volunteer check people in as the event organizer will be busy)
If you have a check-in table, make sure to have plenty of hand sanitizer available and practice safe social distancing
Review safety guidelines with volunteers
Identify area to be cleaned; suggest volunteers start at opposite ends and meet in the middle
Explain to each person clearly where the trash collected is to be placed
Encourage frequent breaks for water and to swap out gloves and sanitize hands
Review tracking metrics, i.e. number of buckets/bags collected of each recyclable and litter and identify who they should provide this information to at end of event (suggest same person who handled volunteer registration)
Encourage volunteers to take photos of their trash collected and if posting to social media use #FirstServeOthers and #[COMPANYNAME]CleanUpWeek
Remember to take photos of all the collected trash and to focus in on any unusual items. If all the trash will be placed in dumpsters or bags as you progress, you may have to take several photography tours to capture your results
Send thank you email to volunteers
Share your success on social media using appropriate hashtags
Consider issuing press release to local media detailing your event and including information on trash collected and photos (sample press release below)
Prize categories – if awarding prizes or just giving an opportunity for bragging rights
Best Before & After Pix
Most Brands Represented at Single Event
Most Visible Company Branding
Most Volunteers at Event
Most Trash/Recyclables Collected
Best Use of Social Media (creative posts, engagement)
Measurement Metrics – Be sure to designate someone to record this information
# of bags of trash collected
# of bags of recyclables collected
# of volunteers in attendance
Sq ft of area cleaned (optional)
A scavenger hunt is a great way to add an element of competition to your event.
The premise is simple: Each volunteer tries to locate each item on the list. Multiple ways to award prizes:
Most trash collected
Consider setting up departmental challenges, a speed challenge or a market-by-market competition
Designate a volunteer to collect all completed scorecards at the end of the CleanUp for prizes (this could be the same person who checks in volunteers)
If you are going to awarding prizes for most trash collected and participants will be collecting items in a large area and need to dispose of them nearby, consider having them take photos of themselves posing with their collected trash for award verification purposes
There’s an app for that! Consider utilizing an app like Litterati to record and track your trash collection, available on iTunes or Google Play.
Here’s a sample Scavenger Hunt scorecard – feel free to personalize it with items you may find at your clean up area.