Summer of Service 2025: Making a Difference Together

As the warm days of summer approach, we are excited to kick off our annual Summer of Service campaign. This company-wide initiative aims to make a positive impact in our communities, for our environment, and for our people through acts of kindness, both large and small.

What is Summer of Service?

Running from June 1 to August 31, Summer of Service is designed to inspire all team members to engage in acts of kindness. Whether it’s volunteering at a local charity, organizing a community clean-up, or simply helping a neighbor, every act counts. Our goal is for all brands to participate and post their activities on the Event Calendar, making it easy for everyone to share and promote their efforts.

What’s New for 2025?

This year, we are introducing several exciting updates to keep the campaign fresh and engaging:

  • Launch Video: We are motivating and inspiring with a new launch video starring your colleagues who share their acts of kindness. COMING SOON!
  • Pick Your Prize: Everyone who completes one of our Activity Challenges will be entered into a prize drawing. Monthly winners will get to shop our brand new Summer of Service Pop-Up Shop and pick their prize!

We are also bringing back two popular components from last year’s Summer of Service:

  • Updated Bingo Challenge: We have refreshed our Random Acts of Kindness Bingo card with all-new challenges for 2025. Download the card and complete as many items as you wish.
  • Charity Winners: Everyone who shares their Summer of Service story with us will be entered into a drawing to win a $500 donation in their name to the charity of their choosing!

How to Get Involved

Getting involved in the Summer of Service is easy, accessible, and fun! Visit our Event Calendar to see what activities are already planned, and feel free to add your own. Check out our Toolkit area on the Social Purpose website for ideas of things you can do on your own or with colleagues and friends, some in as few as 30 minutes!

Communications Toolkit

To make launching Summer of Service a breeze, we have provided a handy Communications Toolkit for your Social Purpose champions and marketing/communications teams, which is available via OneDrive. This toolkit includes everything you need to launch your activities, from logos and messaging templates to internal reminders and key messages.

Join the Challenge

We encourage everyone to perform at least one act of service this summer. Imagine the impact we could create if all 30,000 of us did just one thing in service to others! Let’s make a difference together and spread kindness throughout our communities.