FirstService Social Purpose Thrives: Engaging Initiatives and Exciting Plans Ahead

FirstService’s Social Purpose initiative flourishes, thanks to our dedicated team members committed to #FirstServeOthers. Each year, we introduce new initiatives, focusing on ease, accessibility, and enjoyment.

2023 Highlights  

Established the FirstService Relief Fund Canada, offering tax-free grants and tax credits on donations for our Canadian colleagues.

Hosted the successful second Summer of Service, featuring the immensely popular Random Acts of Kindness Bingo, sparking friendly competitions in numerous offices.

Summer of Service Logo
PawsFirst Photo Contest Banner

Launched the inaugural PawsFirst Pet Photo contest, raising awareness and funds for local animal rescue groups, drawing participants from across North America.

What’s in store for 2024

  • Anticipate a revamped Social Purpose website for easier and more enjoyable participation.
  • Summer of Service returns with fresh community involvement ideas and the revival of Random Acts of Kindness.
  • Introduction of the Global Social Purpose calendar, complementing our Volunteer Hub event calendar, facilitating collaboration across sister companies and promoting company-wide campaigns and initiatives.
  • FirstService Relief Fund Awareness Month aims to educate all team members on accessing the fund during times of need, featuring interactive materials for engaging participation.
  • Continuation of Working Groups, including Employer of Choice / Best Place to Work, PawsFirst, and the newly merged Awareness Campaigns group, offering increased engagement opportunities. 

We are hosting an informational webinar on March 13 at 2 pm ET.  Interested in learning more? For meeting details, email us at 

Everyone in our organization has an open invitation to participate in Social Purpose however they wish. We love hearing from our team members when they share the causes and issues they are passionate about.