a. What is it
b. How will we measure effectiveness4. Events Calendar Review/”Calendar-worthy” Events 5. Guest contributor: Emily Shafer, Brand Sherpa, Paul Davis Restoration.
Topic: Leveraging events to build culture and foster goodwill among internal and external audiences6. Available tools/resources\
a. All: http://purpose.firstservice.com/tools/ PW: FirstServeOthers7. Open Discussion 8. Q&A